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Reel Mates Gear was born on the Gold Coast with a simple idea: create quality custom fishing apparel that feels good to wear, looks professional, and can handle real days on the water. What started as a passion for fishing, design, and the coastal lifestyle has grown into a brand trusted by anglers, clubs, crews, and businesses across Australia.

We specialise in custom fishing shirts, sublimated fishing jerseys, and personalised outdoor apparel that bring your artwork, team identity, or brand story to life. Every piece is crafted with durable materials, clean finishes, and sharp print quality — because your gear should look as good as it performs.

But what really matters to us is people. We’re a small, hands‑on team that believes in honest communication, efficient turnaround times, and delivering custom gear on schedule. From your first idea to final delivery, we keep the process smooth, personal, and stress‑free.

If you’re searching for Australian custom fishing gear made with care, creativity, and a genuine love for the lifestyle, you’re in the right place. Reel Mates Gear is built for mates, crews, and communities who want apparel that means something — and lasts.

OUR MISSION

Our inspirations from the beginning.

At Reel Mates Gear, our mission is to create apparel that connects people through mateship, adventure, and the coastal lifestyle we love. We design and produce high‑quality custom gear that inspires confidence, celebrates creativity, and performs wherever the journey takes you. Every piece we make reflects our commitment to craftsmanship, comfort, and community — built for mates who live life outdoors.

We believe in design that inspires adventure and solves challenges — turning ideas into gear that performs.

When you need answers, advice, or just a little bit of inspiration, we’re always here to help with our design services – in person, online, or over the phone – to make it even easier to a create your personalized apparel and gear.
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Who we are?

Reel Mates Gear was born from a love of fishing, mateship, and the great outdoors. Based on the Gold Coast, we create high‑quality custom apparel designed for comfort, durability, and style — gear that performs wherever the adventure takes you.


From our design team to our production crew, we’re passionate about helping individuals, teams, and businesses bring their ideas to life through custom prints and premium materials. Every piece we make reflects our commitment to craftsmanship, community, and the coastal lifestyle we live and breathe.

We Love Our Clients

We are very fortunate to have formed excellent partnerships with many of our clients.

Team Of Highly Skilled

Dan

Founder

JESS

Producer

George

R & D
Questions?

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